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1advertising 1behaviouristic segmentation 1brand 1consumer behaviour 1customer engagement 1customer engagement prediction 1engagement 1loyalty behaviour 1market segmentation 1online customer engagement 1social media marketing 1targeted marketing

1Carlson, Jamie

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1advertising 1behaviouristic segmentation 1brand 1consumer behaviour 1customer engagement 1customer engagement prediction 1engagement 1loyalty behaviour 1market segmentation 1online customer engagement 1social media marketing 1targeted marketing

1Carlson, Jamie

Title
Creator
Date

Clustering consumers and cluster-specific behavioural models

- De Vries, Natalie J., Carlson, Jamie, Moscato, Pablo

Creator: De Vries, Natalie J. , Carlson, Jamie , Moscato, Pablo
Resource Type: book chapter
Date: 2019

Consumer behaviour and marketing fundamentals for business data analytics

- De Vries, Natalie J., Moscato, Pablo

Creator: De Vries, Natalie J. , Moscato, Pablo
Resource Type: book chapter
Date: 2019

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